Market_Notes - A. Market SoftwareDirect has to analyze the...

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A. Market SoftwareDirect has to analyze the following aspects of the market: the growth of the application software industry, online communities (such as Facebook and MySpace – represented by Internet software & services), and Internet retail. In the graphs below, you can see the recent growth patterns of all these industries. They are all very promising and are not expected to change. Industry profile: According to Standard & Poor’s Industry report, Application software is currently a $109.6 billion industry, and is expected to reach $154.4 billion by 2011 (7.1% growth rate). The Internet Software & Services industry spending (revenue) is expected to grow up to $903 billion by 2011 (at 6.7% per annum). IT services are expected to grow at an average rate 5% through 2011. Current US online retail (2006) is $132.1 billion, and is
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expected to rise to $271.1 billion by 2011 (15% growth per annum). The overall industry
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Market_Notes - A. Market SoftwareDirect has to analyze the...

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