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Unformatted text preview: areas, we will enjoy positive growth in the private portion of our target market through increased brand recognition. Furthermore, we will advance our market share by offering first time customers free trial software which will entice further consumption of our products and services. Offering free software will incur losses; however, we will be able to protect ourselves from insolvency by establishing superior customer relationship management. The ease in acquiring software from our site along with our ability to offer our customers custom software through our online community will entice sufficient positive feedback that will offset these initial losses....
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This essay was uploaded on 02/19/2009 for the course NBA 3000 taught by Professor Bendaniel,david during the Spring '08 term at Cornell University (Engineering School).
- Spring '08