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Unformatted text preview: Downloads software Competitive Grid Rationale for Success • Shift in attitude towards software piracy will lead to a greater demand for low cost legal downloads • People are becoming are more Internet savvy and would appreciate an improved online shopping experience • Online community building is an emerging trend and our product/service will provide a communal experience for software users and developers • Generating Revenue o Software Direct will receive a percentage of each sale o Advertising space • Costs o Initial investment in server hardware and storage space (~$7000 per 100,000 software programs - Avg 100 MB/Software) o General operating costs...
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This essay was uploaded on 02/19/2009 for the course NBA 3000 taught by Professor Bendaniel,david during the Spring '08 term at Cornell.
- Spring '08