AEM 437 final_Essay - OverDrive employs partnerships with...

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OverDrive employs partnerships with other companies to develop its digital rights management technology. Most notably, the company’s relationship with Adobe has resulted in co-developed applications such as Adobe Digital Experience Protection Technology (ADEPT). This service allows eBook owners to protect their content to varying degrees through an easy-to-use interface. The user can access content with minimal interruption. Having a constant relationship with Adobe maintains compatibility and familiarity for users on both ends regarding content protection. The Adobe brand also helps OverDrive gain the trust of publishers and other content providers who want to make sure that their materials will not be misused. In addition to Adobe, OverDrive also partners with Microsoft for its digital rights management technology. OverDrive has customized and integrated Microsoft’s technology for a content demand tracking feature in its own system. In its partnerships, the intellectual property rights are
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