Case_Kodak08_Presentation - 1880: George Eastman founded...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1880: George Eastman founded the Eastman  Kodak Company User-friendly products A “film company” driven by its production of  consumables 1976: Kodak controlled 90% of the film market  and 85% of domestic camera sales
Background image of page 2
1981: Sony announces plans for the Mavica, a  digital camera 1984: Fuji sponsors the Olympics As opposed to further developing digitally, Kodak  attempts to pair film and electronic imaging, and  market film in China (1993)
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
development “Price War”—Fuji was able to price lower and  offset US costs through their sales in Japan Short-sighted Fisher was overly optimistic Deeply engrained culture; resistant to change
Background image of page 4
Digital mini-labs and kiosks and consolidation Kodak has recognized its need to focus on digital  technology Latest development: ink-jet printer
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 11

Case_Kodak08_Presentation - 1880: George Eastman founded...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online