Class_4_Presentation

Class_4_Presentation - Innovation Firm Creation AEM 437...

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AEM 437: Innovation Strategy Lecture 4: Managing New Product Development  Teams (Schilling Ch.  12) January 31, 2008
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Announcements Teams For appointments regarding assignments, please  email me at least 3 days before due date Read case in course packet: Amabile: How to Kill  Creativity? for Tue, Feb 5 Case write-up: How to Kill Creativity? Due Tue, Feb  5
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Constructing New Product Development Teams Team Size   —the combination of efforts and expertise of multiple individuals can  often outperform a single individual on many problem solving tasks Social Loafing  —when a team member does not contribute to the team as  expected and relies instead on the work of other team members    Team Composition   manufacturing functions of a company is important to new product development                                                                    Cross-Functional Teams  —include members from multiple functional  Diversity  —better problem solving abilities, multiple viewpoints
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This note was uploaded on 02/19/2009 for the course AEM 4370 taught by Professor Leiponen,a. during the Spring '08 term at Cornell.

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Class_4_Presentation - Innovation Firm Creation AEM 437...

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