Class_7_NPD_Presentation - Managing NPD Project management...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
    Managing NPD
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
    Project management R&D is risky Most projects are never finished; most that are finished don’t bring positive return
Background image of page 2
Degree of uncertainty associated with various types of innovation 1 True uncertainty Fundamental research Fundamental invention 2 Very high degree of uncertainty Radical product innovations Radical process innovations outside firm 3 High degree of uncertainty Major product innovations Radical process innovations in own establishment or system 4 Moderate uncertainty New 'generations' of established products 5 Little uncertainty Licensed innovation Imitation of product innovations Modification of products and processes Early adoption of established process 6 Very little uncertainty New 'model' Product differentiation Agency for established product innovation Late adoption of established process innovation and franchised operations in own establishment Minor technical improvements Source: C. Freeman, L. Soete: Economics of Industrial Innovation
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Factor Excellent Good Fair Poor Totally un- reliable Poor or totally unreliable Market life of product 4.6 28.0 29.0 23.4 15.0 38.4 Time to complete research 0.9 18.6 50.4 24.8 5.3 30.1 Revenue from sales of product 5.3 36.0 28.9 27.2 2.6 29.8 Probability of market success 3.6 33.6 38.2 14.5 10.1 24.6 Time to complete development 1.8 34.5 41.8 17.3 4.6 21.9 10.7 57.1 14.3 14.3 3.6 17.9 Cost of research 3.5 27.8 52.2 14.8 1.7 16.5 Cost of development 2.6 38.8 46.6 9.5 2.5 12.0 Probability of technical success 3.5 51.3 39.9 6.3 0 6.3 Manpower to complete research
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 23

Class_7_NPD_Presentation - Managing NPD Project management...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online