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page1314_ResearchPaper - The Baseball Strike 796{59...

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The Baseball Strike 796{59 broadcasters slipped 25"/0-30"/", and networks refused to bid for the 1996 broadcast rights until players and owners signed a collective bargaining arrangement. Few charismatic star players sustained fan interest with either their on-field prowess or off-field integrify. Younger fans were more attracted to fast-paced basketball contests than to 3-hour-long baseball games, and some recommended that baseball adopt rules to accelerate the pace of the game. The iesurgence of the NBA had been accompanied by the rise of such superstars as Michael Jordan and Shaquille O'Neal, on- and off-court personalities unegualled in baseball. Basketball owners had collectively supported these stars through national television advertising campaigns. Basketball's well-respected Commissioner enhanced the stars' appeal by allowing them to represent the United States at the Barcelona Olympics in 1992. In 1995, some analysts expected that a new professional baseball league would emerge to challenge the existing industry structure. Though the Congressional act to strip baseball of its
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  • Fall '07
  • Major League Baseball, Chicago White Sox, Professional Baseball League, new league, 3-hour-long baseball games

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page1314_ResearchPaper - The Baseball Strike 796{59...

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