CHAP4.Dietary_Cholesterol_Concerns_On_Egg_Demand_Presentation

CHAP4.Dietary_Choles - The Impact of Dietary Cholesterol Concerns on Consumer Demand for Eggs in the USA By SCHMIT AND KAISER(2003 Step 1 Problem

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The Impact of Dietary Cholesterol Concerns on Consumer Demand for Eggs in the USA By SCHMIT AND KAISER (2003)
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Problem definition –Beginning in the 1980s, the Incredible Edible Egg suffered a barrage of negative publicity surrounding the potential link between dietary cholesterol and heart disease. 'Fear of eggs' (Anon. Consumer Reports, October 1989) 'Hold the eggs and butter: cholesterol is proved deadly and our diets may never be the same' (C. Wallis, Time, March 1984) It has been empirically documented in the literature that this well publicized link has had a significant negative impact on egg consumption in the USA. –Then, in 1997, there was a clear change in perceptions about cholesterol and egg consumption following a landmark study by the University of Arizona. 'Scientists ease up on fear of eggs' (G. Kolata, New York Times, September 1997) There has been no study done since the University of Arizona report to measure the impact of this change in scientific evidence concerning cholesterol and egg consumption. Accordingly, the purpose of this chapter is to
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This note was uploaded on 02/20/2009 for the course AEM 4150 taught by Professor Kaiser,h.m. during the Fall '07 term at Cornell University (Engineering School).

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CHAP4.Dietary_Choles - The Impact of Dietary Cholesterol Concerns on Consumer Demand for Eggs in the USA By SCHMIT AND KAISER(2003 Step 1 Problem

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