{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Class notes_Notes - Consumer behaviour Class Notes Lecture...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Consumer behaviour Class Notes Lecture 1: Rational vs Experiential Systems of the Mind Our brains have 2 systems The Thinker – rational thinking/ analytic (conscious) Emotional – experience and association with positive and negative emotion (sub- conscious) Implicit attitude: an association between an object and an evaluation cased on the experiential system – passive associations you have experience Implicit Stereotype: association with an experience, classification or a belief Systems of the Mind: Rational Experiential Conscious Unconscious Evidence: - Influence of emotions on thinking “I need to sleep on it” … need to calm down sometimes - Preconscious cognitive effects on emotions 2 theory of emotion cognitive label & physical arouses. - Knowing with your head vs heart - Appeal & influence of stories - Irrational fears - Superstitious thinking (Understand the table pg 711 of article 1)
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Lecture 2: Conscious Vs Unconscious Thursday 30 th August - what people cannot know about themselves - what people can know about themselves - what marketing researchers should not do - what marketers must infer People Cannot accurately: - Explain why they feel and behave the way they do - Predict how they will behave/react in the future - Recall what they thought and felt in the distant past - Identify their implicit (unconscious) attitudes/needs/wants - Describe their enduring attitudes right after verbally analyzing the attitude objects Correlations go from -1 – 1 (1 is perfect, 0 there is no correlation, -1 negative correlation) e.g. - 4% of differences in tips can be explained by the customer Motives: Conscious Motives Unconscious Motives Measured By Self-reports Projective techniques Aroused By Explicit incentives Implicit incentives Affects Respondent behaviour Operant behaviours People that need power – strong implicit need for power more engaged, did a better job and usually won the task.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern