HA 347 Ass. 3_Solutions

HA 347 Ass. 3_Solutions - H ADM 347 Exercise 3 Perception...

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H ADM 347 Exercise 3: Perception, Attention & Memory Principle Description Features of Outback How it will affect Consumers The Benefit to the restaurant Perception Similarity and proximity- people view similar or nearby objects as belonging together Groups similar objects like salads, sides, appetizers, etc. in distinct sections The consumer will perceive the menu as organized and will feel comfortable that they are ordering what they really want. Outback is placing the consumer in a comfort zone, which will encourage repeat business, which is the key to restaurant success Perception Continuation- elements that flow in the same direction are seen to have a relationship The menu has a good flow from beginning course (appetizer, salad) to main course, and finally to desert The consumer may be more likely to order all three courses simply because they just flow in a comfortable way If a consumer orders all three courses, then the restaurant maximizes its revenue generating potential per
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This homework help was uploaded on 02/20/2009 for the course H ADM 347 taught by Professor Mlynn during the Fall '07 term at Cornell.

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HA 347 Ass. 3_Solutions - H ADM 347 Exercise 3 Perception...

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