HA 347 Ass. 10_Solutions - HA 347 Exercise 10: Sex in...

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HA 347 Exercise 10: Sex in Advertising Las Vegas, or as it’s commonly referred to, Sin City, has essentially been marketed as the adult playground of the world. The billion-dollar hotels filled with luxurious casinos and amenities that line the strip serve to proliferate the image of Las Vegas as a place to have fun, party, and forget about the stress of the everyday world. The two ads I found feature a scantily-clad, attractive woman, but are used to cater to two completely different audiences. The first ad is for the famous Canyon Ranch Spa at the Venetian, and the second is for the newly renovated Rehab Pool at the Hard Rock Hotel. The first ad features an attractive woman, covered only by a towel, relaxing by herself in the spa area. The woman that is shown is by no means doing anything sexual, but is instead just enjoying the peacefulness of the spa area. The sexual content in this ad doesn’t resort to using sexual referents or innuendos, but is instead emphasizing the simply natural of a woman in a calm and serene environment.
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HA 347 Ass. 10_Solutions - HA 347 Exercise 10: Sex in...

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