10/4/2007
CONSUMER BEHAVIOR
Exercise 6: Sales Techniques
Situation:
Me:
So Jason what are your plans for Spring Break?
Jason:
I’m actually making the 10 hour drive back home to Missouri.
Me:
Wow that’s long. Why are you going home?
Jason:
I’m not really sure, but I know I can’t afford to pay for the Spring Break trip you
guys were planning.
Problem:
Me: Wait, I don’t understand.
Why exactly can’t you afford this trip?
Jason: Well Mexico is so far and the flights are so expensive.
And, that’s not to mention
the additions of hotels and food.
Me: So it seems you actually have no idea, how much we’re paying.
We’re actually
getting an all-inclusive package of $1100, which if you compare it to the gas you will be
purchasing is only about $500 more.
And wouldn’t you be more satisfied spending $500
to come on spring break than on those stupid Rams tickets.
I mean they suck anyways.
Jason: So you’re staring to change my mind.
This
preview
has intentionally blurred sections.
Sign up to view the full version.
This is the end of the preview. Sign up
to
access the rest of the document.
- Fall '07
- MLYNN
-
Click to edit the document details
