10/4/2007
CONSUMER BEHAVIOR
Exercise 6: Sales Techniques
Situation:
Me:
So Jason what are your plans for Spring Break?
Jason:
I’m actually making the 10 hour drive back home to Missouri.
Me:
Wow that’s long. Why are you going home?
Jason:
I’m not really sure, but I know I can’t afford to pay for the Spring Break trip you
guys were planning.
Problem:
Me: Wait, I don’t understand.
Why exactly can’t you afford this trip?
Jason: Well Mexico is so far and the flights are so expensive.
And, that’s not to mention
the additions of hotels and food.
Me: So it seems you actually have no idea, how much we’re paying.
We’re actually
getting an all-inclusive package of $1100, which if you compare it to the gas you will be
purchasing is only about $500 more.
And wouldn’t you be more satisfied spending $500
to come on spring break than on those stupid Rams tickets.
I mean they suck anyways.
Jason: So you’re staring to change my mind.
I guess the price isn’t as much as I thought
and I think I’d rather have fun with my boys in Mexico for a week than go to the Rams
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- Fall '07
- MLYNN
- Thought, The Spring
-
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