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Unformatted text preview: k) What are decisional, experiential & behavioral influence l) What are the linkages between attitude, behavior and belief (within the perspectives above) m) Situational and psychological and social influences on the buying decision process Short answers: In a relatively short and concise response, explain clearly why it is important to marketers to understand what decisional mode a consumer is operating in when making a decision....
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This test prep was uploaded on 02/20/2009 for the course H ADM 241 taught by Professor Mmccall during the Fall '08 term at Cornell University (Engineering School).
- Fall '08