Extra Credit Marketing Assignment_Essay

Extra Credit Marketing Assignment_Essay - Extra Credit...

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Extra Credit Assignment 12/8/08 One of the problems facing a large business such as FTD Corp. is that other business are providing services that are more convenient to the customer. While FTD Corp. was the dominant force in the flower delivery business for many years, with recent technologies smaller business can gain a competitive advantage in certain marketing aspects. For instance, 1-800 Flowers allows someone to order flowers by phone or on the Internet. Competition has led FTD to lose its dominance of the market. It once controlled 80% of the flower delivery market in 1999, and as of 2005 controlled 50% of the market. Other problems facing FTD is an increase in competition. As the flower industry becomes more technologically innovative other dynamic companies can gain a share of the market. Furthermore, FTD is spending a lot of money on its new marketing campaign. Not only is spending money risky, but also some of its more traditional customers might see themselves no longer identifying with the product. A way FTD is trying to fix these problems is with product positioning. With the
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This essay was uploaded on 02/20/2009 for the course H ADM 241 taught by Professor Mmccall during the Fall '08 term at Cornell University (Engineering School).

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Extra Credit Marketing Assignment_Essay - Extra Credit...

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