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Unformatted text preview: j) Identify appropriate target strategies k) Determining which segmentation variables are being used l) Be able to identify types of market evaluations and segments (i.e., potential) m) What is market forecasting (know the types and the logic)? Short answer: When a hotel or resort brand describes a particular target market, what do they mean? Describe how the hotel would use the target market selection process and its purpose. Be specific....
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This test prep was uploaded on 02/20/2009 for the course H ADM 241 taught by Professor Mmccall during the Fall '08 term at Cornell University (Engineering School).
- Fall '08