kinder eggs research #2_Notes - around the holidays, such...

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18/02/2009 20:17:00 2. It is in the toy business. Originally intended for only children, have become a  sort of adult cult phenomenon in Europe.  In  Europe , their popularity has spread beyond their intended market, and  they have become a minor cult phenomenon among discerning adults. There is  even a thriving  collector 's market for the toys. This is especially true in  Germany where the manufacturer includes higher-quality toys than those available  elsewhere (more details below). There are many types of toys available, but  some of the most popular with collectors include the ever-changing series of  small hand-painted figures (some have to be assembled), which are said to be in  every seventh egg (ad slogan: "Jetzt in jedem siebten Ei"); cartoon characters  (sometimes called "stick figures", which is a mistranslation of the German  "Steckfiguren"); metal figures and jigsaw puzzles. Seasonal eggs are introduced 
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Unformatted text preview: around the holidays, such as the limited-edition creche collections (featuring such characters as the three kings, baby Jesus , and assorted barnyard animals) found around Christmas , and the huge ones found at Easter (extremely popular in Italy). A relatively new innovation, triggered by the advent of the Internet , is the introduction of 'Internet surprises'. Accompanying the toy is a small slip of paper containing a 'Magicode'. This code gives access to games at the Magic Kinder website, some for downloading, some for playing online. http://en.wikipedia.org/wiki/Kinder_Surprise Segmentation approaches: Geographic: by country/region There is also a major collectors passion for Kinder Surprise. See Wikipedia Source. Started numbering them in 1990s, but MPG took over toy making in 2004. 18/02/2009 20:17:00 18/02/2009 20:17:00...
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kinder eggs research #2_Notes - around the holidays, such...

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