marketing lecture 11_24_Notes

marketing lecture 11_24_Notes - 18/02/2009 19:17:00...

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Marketing Lecture 11/24/08 Retailing o Transactions in which the buyer intends to consume the product  through personal, family, or household use General Merchandise Retailers o Type of Retailer: Department Store Large retail organization characterized by a wide product mix  and organized into separate departments Often department functions as self-contained business Offer services such as credit, delivery, personal assistance,  merchandise returns, and pleasant atmosphere E.G. Foleys, Lord and Taylor, Sears Atmospherics  o Kotler (1973) o Music changes, fragrances o This is all about creating an atmosphere to lure you into environment to  shop o We have what you want o o Type of Retailer: Discount Store Self-service, general-merchandise store offering brand name  and private brand products at low prices Wal-Mart, Kmart, Target
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This note was uploaded on 02/20/2009 for the course H ADM 241 taught by Professor Mmccall during the Fall '08 term at Cornell.

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marketing lecture 11_24_Notes - 18/02/2009 19:17:00...

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