This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: system of loyalty cards that when implemented into the business changes the way employees interact with customers, changes the way in which customers are rewarded for their gaming, and modifies the types of transactions that the technology is capturing. It is here that the ways in which the present is handled change. Preparing for the future : Through analysis of data that they mined, Harrah’s realizes that they are marketing to the wrong group and actually 26% of their customers provide the most revenue. These customers do not look like what they thought the typical ‘gamer’ to be, rather these were people who lived close by, visited regularly and would perhaps enjoy rewards other than hotels stays....
View Full Document
- Fall '06
- Marketing, Harrah