AEM437 Innovation Strategy – Case 1 1. The product ran into a lot of problems along its path to fruition, and was ultimately not developed commercially after a year of work. This occurred for many reasons. One of which is the fact that the initial idea and data had enormous promise, yet the team underestimated the number of kinks within the idea, and the difficulty of working them out. Another issue with the mass production of this self-assembly battery is its makeup. The materials that make the idea a possible reality are not currently used widely throughout the battery world, or in most other commercial fronts. Therefore, standardizing, or rather, re-standardizing the materials necessary to produce such an innovative battery on a larger scale would be an extremely costly and very gradual process. 2. The idea that was taking off had enormous potential. However, the perceived potential was disproportionate to the amount of concrete evidence present at the beginning, that would point to a commercialized success. A lot of times in the entrepreneurial world
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This homework help was uploaded on 02/20/2009 for the course AEM 4370 taught by Professor Leiponen,a. during the Spring '08 term at Cornell.