Unformatted text preview: by Mainak Dhar Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath , Dan Heath The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Built to Last by Jim Collins First, Break all the Rules by Buckingham and Coffman Freakonomics by Levitt and Dubner The 48 Laws of Power by Greene The Richest Man in Babylon by Clason...
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This note was uploaded on 02/20/2009 for the course AEM 4470 taught by Professor Perosio,d. during the Spring '09 term at Cornell.
- Spring '09