Suggest_Book_List_Notes - by Mainak Dhar Made to Stick Why...

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AEM 447 Suggested Book List Spring  ‘08 Guerrilla Retailing: Unconventional Ways to Make Big Profits from Your Retail Business  by Jay Conrad Levinson Minding the Store: A Memoir : Facsimile Edition for Neiman Marcus 90 Years  by Stanley Marcus  Purple Cow: Transform Your Business by Being Remarkable  by Seth Godin  1001 Ideas to Create Retail Excitement, Revised Edition (2003)  by Edgar A. Falk  Brand Management 101: 101 Lessons from Real-World Marketing 
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Unformatted text preview: by Mainak Dhar Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath , Dan Heath The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Built to Last by Jim Collins First, Break all the Rules by Buckingham and Coffman Freakonomics by Levitt and Dubner The 48 Laws of Power by Greene The Richest Man in Babylon by Clason...
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This note was uploaded on 02/20/2009 for the course AEM 4470 taught by Professor Perosio,d. during the Spring '09 term at Cornell.

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