{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Fresco Case Study_Essay

Fresco Case Study_Essay - The Case of Freshco Kenya...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
10/14/08 The Case of Freshco Kenya Ltd. (response) Freshco Kenya ltd appears to operate in one of Kenya’s most ideal industries, with nearly three fourths of their workforce and roughly thirty percent of total GDP generated from agriculture. More specifically, they are sellers of the maize seed which accounts for three percent GDP alone. As one of the smaller producers/sellers of seed in the Kenyan market, however, Freshco is beginning to approach a number of problems. Ninety percent of the seed market is dominated by KSC, owned and run predominantly by the government. This, in turn, means competition for the remaining ten percent is highly intense. Moreover, new hybrid seeds are being developed with the help of modern-day technology which have the ability to increase crop yields. Hybrids are also more expensive and don’t produce crops with seeds of the same characteristics as the hybrid which was planted, meaning cost will remain high.
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern