More Virtue Matrix_Notes

More Virtue Matrix_Notes - The Virtue Matrix Calculating...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
The Virtue Matrix:   Calculating the Return on Corporate Responsibility -Tool used pinpoint “when it’s smart business to do the right thing-and when it’s not. -The call for social and environmental responsibility is beginning to come from mainstream  society; this calls for managers to remember their obligations to employees, their communities,  and the environment, even as they pursue profits for shareholders. Obstacles: -undertaking of costly initiatives which their competitors do not -Inviting government oversight may impose onerous cost -Adopting new wage scales may promote (exporting of jobs) Initiative for Social Innovation Through Business -group of scholars set out to tackle these issues -developed, tested and refined the Virtue Matrix -confident in VM’s ability to help management generate socially responsible corporate  conduct. Ex of Benevolence:
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/20/2009 for the course AEM 4420 taught by Professor Christy,r. during the Fall '06 term at Cornell.

Page1 / 2

More Virtue Matrix_Notes - The Virtue Matrix Calculating...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online