Virtue Matix_Presentation - – Intrinsically motivated...

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The Virtue Matrix: Calculating the Return on Corporate Responsibility
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1. Mainstream society pressuring corporations to show better sense of social and environmental responsibility 3. Corporate executives lack understanding about corporate responsibility and how it is generated . 2. Tool needed to conceptualize responsibilities to employees, communities, environment and shareholders
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“Tool pinpoints when it’s smart business to do the right thing - and when it’s not .”
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Instrumental practices - explicitly serve the purpose of enhancing shareholder value. Choice Norms and Customs Compliance Laws and Gov. Regulations
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Porous Boundry-  “choice” activities may become so  widespread, they’re eventually enshrined in laws and  regulations Is  deep  and  robust  in more  advanced economies  whereas in  less developed economies  it’s likely to be  shallow  and  fragile
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Intrinsic practices - do what’s right regardless of adding to shareholder value Strategic Frontier
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Unformatted text preview: – Intrinsically motivated actions, happen to benefit shareholders • Structural Frontier – Strictly benefits society contrary to benefits of shareholders Socially responsible corporate practices migrate to the civil foundations as companies imitate the innovator until practice becomes a norm Are most corporate executives undertaking intrinsic initiatives?-Lack of funds?-Ideas?-Desire? The Matrix oversimplifies the issue of financial stability vs. ethical outcomes Ethical Innovation cost consumers-Can we assume that consumers and peers will support intrinsic actions? How can companies use the Virtue Matrix to continue innovation?-is the matrix really useful? Averaging Up and Averaging Down-who governs globalization of corporate responsibility? • Executives undertaking intrinsic initiatives? • Financial Stability vs. Ethical Outcomes • Do consumers care? • How is Matrix useful? • Avg. Up & Avg. Down...
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This note was uploaded on 02/20/2009 for the course AEM 4420 taught by Professor Christy,r. during the Fall '06 term at Cornell University (Engineering School).

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Virtue Matix_Presentation - – Intrinsically motivated...

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