Final Plan_Exam - Strategic Plan AEM 4270 October 2nd, 2008...

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Strategic Plan AEM 4270 – October 2 nd , 2008 Vision_________________________________________________ _______ To   drive   technological   advancements   through   quality,   affordable,   and  accessible products.  Mission________________________________________________ _______
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Technologically Innovative: customers with small-sized, high-performing, cutting edge sensors, positioned at  affordable prices.  Quality:   Through   our   product   life-cycle   management,   we   will   provide  mainstream customers with proven and affordable product brands.  Affordability:   Through   our   highly   automated   production   systems,   we  provide price-sensitive customers with established, affordable electronic sensors.  Executive Summary____________________________________________ Baldwin   Associated   LLC   resulted   from   the   separation   of   a   former  Monopoly in the Electronic Sensor Manufacturing Industry. Baldwin is structured  age,   size,   performance,   and   positioning   for   new   and   existing   products.   We 
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currently have a product mix of five sensors targeted at Low-End, High-End and  Traditional market segments and look to introduce a new product every other  year. Marketing is responsible for determining a competitive price, customer  awareness   and   accessibility   of   our   products.   Each   year   the   marketing  department   must   also   analyze   past   sales,   segment   growth,   and   relative  competition to develop an appropriate sales forecast for the following year. By  coordinating   with   the   marketing   department,   productions   must   schedule  adequate   production   runs,   purchase/sale   required   capacity   and   determine  specific levels of automation. Baldwin’s Finance department is responsible for  determining the appropriate amount of debt or equity that will ensure positive  cash flows for the company in a highly competitive market  The Electronic Sensor Manufacturing Industry is composed of six identical  companies, competing within five different market segments. Customers in the  five segments have different preferences based on positioning, age, reliability,  and price.  Baldwin will follow a life cycle strategy with a low cost focus. New high end  products will be launched every two years. These products will be allowed to age  into the traditional segment and eventually into the low end segment. Products  will be adjusted before they become obsolete in the low end segment. Our 
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Final Plan_Exam - Strategic Plan AEM 4270 October 2nd, 2008...

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