This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Distribute at reunion? 6. Where would you like to be in a year? a. Set up a rusty red foundation b. Have a set way for people to pay more than the listed price. 7. What is the suggested retail price of a bottle? a. Dont know but break even is about$20. 8. Try and find wine distributors who would be willing to ship wine for free who are already shipping their own wine. 9. Make it more Apparent that the funds will be going to more than Lacross. a. The proof will be in the implementation after the funds have been raised. b. Customize bottles. 10. San-ja-va-ze grape. Pronunciation. 11. Think of ways to appeal to each target market. a. One for the wine (understand the wine). b. One for the story(capture the heart). c. One for the Lacrosse player or athlete (drinking for a better cause). 12....
View Full Document
- Spring '08