Component 1 Class Outline_Notes

Component 1 Class Outline_Notes - Component 1 Analyze the...

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Component 1  Analyze the organization o What is it?  What r its unique properties. Team Action Plan o Company Description(1 person) Intro- What is the business What r the services Use BCG Matrix to describe service line o Boston Consulting Group Matrix o Used to analyze a firms strategic units o Suggest which SBU’s will be cash producers and cash  users Market Share o o High o Low o Hig h o Star o o Low o Cash Cow o Dog Liquidate Market Growth Rate  What does the company need help doing Market Summary Who are the target market o Identify your target market…get to know them through  research
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o Segment this market based on  Demographic,  Psychographic, Geographic, Benefit, Usage, Situation Market Needs o Strategic Focus(1 person) Vision/mission Develop your team’s Guiding Principles, Goals, Core Competency Brand Footprint positioning statement
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This note was uploaded on 02/20/2009 for the course AEM 241 taught by Professor Grossman during the Spring '08 term at Cornell University (Engineering School).

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Component 1 Class Outline_Notes - Component 1 Analyze the...

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