Unformatted text preview: Include budget of all cost • Place o AEM’s/ CALS Admissions current methods of recruiting • Price (not necessary) • Tips o Describe how the new product/event service fits with the existing product o Explain in great detail o Make sure to include a long term and a short term o Be very specific in designing your tactics • Optional o executive summary (one page or less. Listing the purpose of the plan) 1 st paragraph- what is rusty red. What it is, what they hope to accomplish, and how they hope to accomplish o conclusions- should summarize your findings in a few paragraphs and be persuasive in nature. “ this is what we think you should do and this is why” Email Draft by Sunday at 3:00 pm Work session on Monday Team effort report and final due by Wednesday at 3:00...
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- Spring '08
- Cornell club, ex. Send email, Long term ads, website Short Termevent, advertising shceme. Ex., approach philanthropy chairs