Component_2_Problem_Set - AEM 241 Marketing Plan...

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AEM 241 Marketing Plan Development and Team Building Prof Perosio Component 2 Grading Guide A. Marketing Plan Objective 1. Think carefully about your SWOT analysis and answer the following questions (25 points) a. What are the identified strengths? (3 points) b. What are available opportunities that the business should consider? Specifically, describe 3 opportunities. (16 points) c. What can the business do to improve its weaknesses? (3 points) d. What can the business do to defend against the threats? (3 points) 2. Now you are ready to zero-in on the objectives for your business’s marketing plan. An objective is derived from your SWOT analysis and addresses the “business need” you identified in Component 1. This really defines what your plan will ultimately focus on. (45 points for entire section) A. Develop one objective for your plan. The objective must be one of the 3 opportunities you identified in 1B above. (25 points) B. Each Objective should be: a. Specific b. Measurable c. Implementable and realistic (i.e., feasible for the particular business)
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This homework help was uploaded on 02/20/2009 for the course AEM 241 taught by Professor Grossman during the Spring '08 term at Cornell University (Engineering School).

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Component_2_Problem_Set - AEM 241 Marketing Plan...

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