Component_3_Problem_Set - AEM 241 Marketing Plan...

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AEM 241 Marketing Plan Development and Team Building Spring ‘08 Prof Perosio Instructions for COMPONENT #3: Marketing Program Due Date Wednesday, April 2, in the Red Box outside Warren 104 by 3:00 pm. Assignment Overview The purpose of this component is for you to develop and explain the marketing program for the business. Here you will explain in detail how the 4 “P’s” of marketing are applied to the business. Class Concepts You Will Apply in Component 3 The 4 “P’s” of Marketing: o Product o Promotion (you’ll spend the majority of this assignment focused on this “P”) o Place o Price 1
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AEM 241 Marketing Plan Development and Team Building Spring ‘08 Prof Perosio Your Assignment Marketing Program A. Product 1. Please describe your new product/service in detail. 2. Explain how this new product/service will “fit” into and enhance the existing product/service mix B. Promotion Note: when selecting and developing promotional tactics they must be sufficiently well thought that the business could implement them tomorrow
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Component_3_Problem_Set - AEM 241 Marketing Plan...

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