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Unformatted text preview: Communications 10 4/6/06 Models of communication one basic important model that introduces some key concepts for the class = SEMCDR Model. Each letter stands for something S - Source E - Encoder M - Messsage C - Channel D - Decoder R - Receiver Sometimes called the Berlo model. Source - originates the ideas Encoder - takes the idea, puts it in some form that someone else will understand, some receiver will understand, puts it in a code someone will understand. involves thinking and reasoning. Source and Encoder almost always the same person. Decoder - involves reading or hearing. Decoder and Receiver usually the same person. Need someone else if Receiver doesnt understand the code. Message - can be broken down into 3 aspects: Code, Content, Treatment Code refers to symbol systems we use to communicate, uniquely structured, shared. example: language - English, Chinese, etc can be any single system we communicate: braille, morse code, music, signs, etc Content refers to the general meaning, the jist of what is being communicated. Treatment refers to HOW you communicate something, how u convey the content, how you say it, reflects ur style, personality, interest, relationship with other person. worker to boss asking more politely, vice versa, more straightforward. (seeing after work) same message, but different treatment. like saying I love you to people sometimes how u say something contradicts what u say. may be a clash between verbal and nonverbal. Tone, inflection, body language are nonverbal Double bind - contradiction between what is said and how its said. Im not afraid while obviously scared. nonverbal more read. because less difficulty to lie nonverbally, nonreflexive - cant control. more socially accepted part of the message is the verbal. so we manipulate our words to bring that about. ex: shirt given by ur grandma, but its ugly, u say, thank you, its really pretty. if she was perceptive u would kinda lower down, cuz she can see how u really feel. Channel is the different way we send messages, how we get across to our receivers. ex: media - tv, radio, newspaper. face to face. anyway you can get ur msg across to a receiver. Verbal model traces communication from the source to the receiver. Concept for high fidelity message, gives source to receiver as it was originally sent without any distortion. Noise is the enemy of fidelity. anything that intereferes with the msg getting through, that will distort the msg. Can occur anywhere along the communication process. 2 types Internal - within the indiv doing the communicating ex: during lecture, ur thinking about something else while prof is talking.its preventing u from concentrating and listening External - noise that originates in the outside social or physical world....
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This note was uploaded on 04/29/2008 for the course COMM 10 taught by Professor Suman during the Spring '08 term at UCLA.
- Spring '08