Coke_and_Pepsi_study_questions___HW_4_ProblemSet - to...

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Study Questions for Coke and Pepsi Case. For Homework #4, please answer question #2. I expect 1-2 pages (double-spaced). 1. What are the main determinants of profitability in the soft drink industry? Would you describe this as a profitable industry? Explain. 2. Using the five forces, briefly compare the bottling industry with concentration production industry. Which is more profitable? Which forces are most important
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Unformatted text preview: to explain the difference? 3. How has the competition between Coke and Pepsi affected industry profits? Would you say that the rivalry in the industry is relatively high or low? Explain. 4. Will Coke and Pepsi be able to sustain their levels of profitability into the future? What recommendations would you make to each company?...
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This homework help was uploaded on 02/20/2009 for the course AEM 4240 taught by Professor Blalock,g. during the Spring '07 term at Cornell.

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