Unformatted text preview: Currently these two very different models have come to a crossroads. Due to the state of the economy and Dunkin’s focus on affordability, they are slowing beginning to take some of Starbuck’s market share in the coffee business. Dunkin Doughnuts is currently running a campaign focused at doing just that. They are counting on people to give up the experience they pay for at Starbucks for the cheaper price they would pay at Dunkin. Starbucks does not appear to want to acknowledge Dunkin Doughnuts as a legitimate competitor, but this may change if Dunkin is able to reposition their stores to be better aligned within the coffee industry. Dunkin’s greatest obstacle appears to be its name....
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This note was uploaded on 02/20/2009 for the course AEM 444 taught by Professor Sevilimeduraj during the Fall '08 term at Cornell.
- Fall '08