Hoover Dunkin Overview_Research

Hoover Dunkin Overview_Research - Dunkin Brands Overview...

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Dunkin Brands Overview from Hoovers Online OVERVIEW Doughnuts and ice cream make sweet bedfellows at Dunkin' Brands. The company is a multi-concept quick- service franchisor, with more than 13,000 locations in more than 40 countries, including its popular Dunkin'  Donuts and Baskin-Robbins chains. With more than 7,900 shops in 30 countries (5,800 of which are in North  America), Dunkin' Donuts is the world's leading chain of donut shops. Baskin-Robbins is a leading seller of ice  cream and frozen snacks with its nearly 6,000 outlets (about half are located in the US). About 1,100 locations  offer a combination of the company's brands. Dunkin' Brands is owned by a group of private investment firms  including  Bain Capital The Carlyle Group , and  Thomas H. Lee Partners . While its chains lead their respective markets, the company is focused on boosting sales by upgrading its aging  brands. Dunkin' Brands has unveiled a small-format Dunkin' Donuts store that should lower the cost of  construction for franchisees, and it hopes to use other formats including kiosks and carts located inside  supermarkets and other retail stores. The chain has also focused its marketing efforts on coffee, taking on 
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This note was uploaded on 02/20/2009 for the course AEM 444 taught by Professor Sevilimeduraj during the Fall '08 term at Cornell University (Engineering School).

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Hoover Dunkin Overview_Research - Dunkin Brands Overview...

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