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Unformatted text preview: Purely quick service Love their coffee, but dont enjoy in the store Dont focus on experience, only convenience. Morning place to feel happy New design with experience, incorporate community into store Focus on big picture and quick service, move to lunch (not just breakfast) Drive-through Afraid that they are going to dilute what they do well, because they will introduce too many things and their cores are going to be lost. fast foodie o brand store with drive through, plastic chairs, too much empty space o Add newspapers o Food is always wrapped to go, maybe have food wrapped to stay o Brand store should be more warm comforting o Dim lights o Standardized service, perhaps management training. Should they operate like a fast food company? Donut French fries Substitute o Substitute breakfast for lunch or viceversa o Convenience for experience o Employees for better service...
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This note was uploaded on 02/20/2009 for the course AEM 444 taught by Professor Sevilimeduraj during the Fall '08 term at Cornell University (Engineering School).
- Fall '08