Starbucks Dunkin general info_Notes

Starbucks Dunkin general info_Notes - Summary of Research...

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Summary of Research Market Segment – Coffeehouses and Donut shops Coffeehouses Coffeehouses have seen very large sales growth between 2005-2007 – the vast majority  of the sales are for Starbucks. Of the top three coffeehouse chains, Starbucks holds 93.5% of the sales.  (Data only for  company owned stores) However, during the quarter ending in Sept. 2007, Starbucks customer numbers fell for  the first time in its history (a decline of 5% in sales).   Donut shops Overall sales growth at donut shops is not as robust as coffeehouses, but these  numbers include Krispy Kreme which has weighed down the numbers. Dunkin Donuts has the largest market share in this category, and has been pursuing an  aggressive growth plan across the country – introducing new Oven Toasted line, as well  as plans to build stores in the south and west (Michigan, Tennessee, Texas, Alabama) Of the top three donut shops, Dunkin Donuts holds roughly 80% of the sales from 2005- 2007.  In general Coffee culture is thriving with 55% of U.S. adults saying they consume coffee on a daily  basis, with gourmet coffee beverages jumping to 17% of the adult population purchase  choices In 2007  past-day(what is past day) coffee consumption has surpassed soft drinks. Quick Service Restaurants are increasing coffee offerings at lower price points  (McDonalds and Burger King) Food service at coffeehouses and donut shops has become increasingly important.  In a  survey done by Mintel, 71% of respondents cited quality of breakfast items as important 
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in determining where to go, while only 38% cited coffee quality.  
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This note was uploaded on 02/20/2009 for the course AEM 444 taught by Professor Sevilimeduraj during the Fall '08 term at Cornell University (Engineering School).

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Starbucks Dunkin general info_Notes - Summary of Research...

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