Mindless Eating_Presentation - Mindless Eating Photo and...

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Click to edit Master subtitle style  5/7/09  Food and Brand  Chapter 2: The Forgotten Food q We Believe Our Eyes, Not Our Stomach q The Bottomless Soup Bowl q People Size or Meal Size Chapter 5: Mindless Eating Scripts q Family Friends and Fat q All you can eat TV q Slow Italian and Fast Chinese Mindless   Eating Photo and Media Assistant Food and Brand Lab Cornell University
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 5/7/09  Food and Brand  We Believe Our Eyes, Not Our Stomachs Babara Rolls, Ph.D. of the  Center of  Behavioral Nutrition  at Penn State  says…  “We are clueless about when we have had  too much to eat.” We rely on size- volume Eat the same visible amount each day  (breakfast, lunch, dinner.)
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 5/7/09  Food and Brand  We Believe Our Eyes, Not Our Stomachs Hamburger Study: = =       ½ lb                             ¼ lb                        Veggie -Because each burger appears to be the  same size  they will be  equally filling . -Great implications for dieters; add more veggies to  be  equally full  while ingesting  less calories Howard M. Shapiro  Dr. Shapiro’s Picture Perfect Weight Loss:   The Visual Program for Permanent Weight Loss  (New York:  Warner Books, Inc., 2000).
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 5/7/09  Food and Brand  We Believe Our Eyes, Not Our Stomachs Smoothie Study: The longer a smoothie is mixed  (the more  air  injected in it) the  more filling it appears. Students given full cups ate 12%  less at lunch than those given half  full cups. (Rolls) Students given full cups claimed  to be more full.(Rolls) More Full Less Full Note: Each smoothie uses the  same  number and size  of ingredients. S.C. Wooley, “Physiologic Verses Cognitive Factors in Short- Term Food Regulation in the Obese and Nonobese,”  Psychosomatic Medicine  34 (1972): 62-8
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 5/7/09  Food and Brand  We Believe Our Eyes, Not Our Stomachs Takeaways: “Volume Trumps Calories!!!!” “People Don’t Eat Calories, They Eat Volume” “The Two Cheapest Ingredients You Can Add to Food are Water  and Air.” Volume  Volume   Volume…
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 5/7/09  Food and Brand  The Bottomless Soup Bowl NOTE: Focus on the “Could Eat More Section”  because this is the section where we can cut our  mindless margin and still be full.
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 5/7/09  Food and Brand  The Bottomless Soup Bowl When students were shown an  18  ounce  bowl of soup. 81% gave visual of when they would 
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This note was uploaded on 02/20/2009 for the course F&BL 1 taught by Professor Brianwansink during the Fall '07 term at Cornell University (Engineering School).

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Mindless Eating_Presentation - Mindless Eating Photo and...

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