Q_02__10.18.07_ProblemSet

Q_02__10.18.07_ProblemSet - NBA 671 Fall 2007 CLASS...

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NBA 671 Fall 2007 CLASS QUESTIONS (2) October 18 ETHICAL ISSUES Duhigg, “Bilking the Elderly, With a Corporate Assist” Duhigg, “2 Firms Tied to Phone Lists Will Review Their Policies” 1. Which business practices described in these articles raise ethical issues? What exactly are the ethical issues? What makes them ethical issues? 2. For each of the controversial practices, who benefits—and who is harmed? How? 3. Given that some individual are harmed by these practices, who’s responsible for the harm? More specifically, do InfoUSA and Wachovia bear any responsibility (legal liability aside) for what happened to Mr. Guthrie and other seniors tricked out of their money by fraudulent telemarketers? Why or why not? 4. Imagine that you’re a marketing manager for InfoUSA, and members of your staff propose packaging personal data about seniors into such categories as “Elderly Opportunity Seekers,” “Suffering Seniors,” and “Oldies but Goodies.” Assuming that you’re concerned about making
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