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Unformatted text preview: Case 4: Google- Research Google’s attempt to by into wireless via the 700 Mhz Spectrum Auction. Course: TM583 1- Why is Google making this move? What do they hope to accomplish? Everyone from mobile operators to public-safety companies to Google sees the spectrum as a perfect opportunity to extend mobile broadband services that’s why Google is making this move to go into wireless via the 700 Mhz Spectrum auction. Google took particular interest in the C Block auction because the search engine giant wants to get into the wireless application business. A member of the Open Handset Alliance, Google is Android's biggest backer; it's "the first complete, open, and free mobile platform." Google has promised that Android will get off the ground by the end of this year. The company participated in the FCC's 700MHz C Block contest, not because it expected to win spectrum, but in order to boost the bidding so that it would surpass the Commission's minimal reserve price of $4.6 billion. Google's demand now is simple. "The Commission should mandate as a condition to grant of the licenses, that Verizon acknowledge and agree with the Any Apps, Any Devices requirement," the search giant told the FCC....
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This note was uploaded on 02/19/2009 for the course MISM TM583 taught by Professor Jones during the Spring '09 term at Keller Graduate School of Management.
- Spring '09