MGMT Final Draft -SAMPLE- Word Count 1700

MGMT Final Draft -SAMPLE- Word Count 1700 - P a g e | 1...

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Unformatted text preview: P a g e | 1 Life May be a Box of Chocolates, but Not for Campbells Salam Djamalov Frank Fazzio Alexander Good Aalek Mehta Edward Nie 11/16/07 In response to the changes in the general environment, Campbells Soup Company has recently started exploring the divesture of Godiva Chocolatier Inc. for $1 billion to $1.5 billion to pursue the 5-part growth strategy stated in their annual report. In order to pursue this strategy and re-align themselves with their goals, we believe Campbells is making the right decision by divesting GodivaThis last sentence is closer to your thesis. I do like this 5 pronged strategy as a method of organizing the paper. However, you dont do much with it. You could actually take each one of these strategies and discuss how Godiva doesnt fit it (both practically and using course concepts) I like your thesis- it is clear and succinct. However, this paragraph is a little disjointed- it just needs to flow a little better I like your sub-headings Ok, so I know that you are using the 5 pronged strategy as your organizing framework, but if didnt i would wonder what was happening in the next paragraph. I think this section should be used to analyze Porters on Health Food Industry vs Chocolate Industry (where chocolate industry may not grow as fast in the near future) Consider moving this to Section 4? And then moving the stuff from Section 2 to this section? Lets talk about the socio-cultural general environment change to more health conscious society and how Campbellss is trying to adapt while Godiva does not fit well into this new environment because chocolates are not promoted in a health conscious society. So this is an analysis of the general environment? So the point of this section is that Campbells is forming their strategy around the shifts in the genral environment, as is Godiva, but the repsonses of both these organization might be different? Its a good point and nicely written. This should be considerd moved to part 1 Move this to part 1 integrate these ideas into alexs. This section should be about Changes in Global environment that Campbells can capitalize on while Godiva cannot Again, tell me what this section is going to be about right up front- No theories from class in this section. Maybe a Porters would fit? Or something about types of diversification- Campbells only wants to do related diversification, while the Godiva acquisition was less related? This Section should talk about business strategy incongruencies as well as value chain analysis incongruencies Lets keep this to how it is with the mesh of Formal/People Overall, i think the conclusion is fine Nice graphics- they should be in the appendices. This last sentence is closer to your thesis....
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This note was uploaded on 02/21/2009 for the course MGMT 101 taught by Professor Rosenkopf during the Fall '09 term at UPenn.

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MGMT Final Draft -SAMPLE- Word Count 1700 - P a g e | 1...

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