This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: PA R T I I The Web Revolution 4. Network Computing: Discovery, Communication, and Collaboration 5. E-Business and E-Commerce 6. Mobile, Wireless, and Pervasive Computing Environments C H A P T E R 4 Network Computing: Discovery, Communication, and Collaboration National Semiconductor Corporation 4.1 Network Computing— An Overview 4.2 Discovery 4.3 Communication 4.4 Collaboration 4.5 Collaboration-Enabling Tools: from Workflow to Groupware 4.6 E-Learning, Distance Learning, and Telecommuting 4.7 Some Ethical and Integration Issues Minicases: (1) General Motors/ (2) Cisco Systems LEARNING OBJECTIVES After studying this chapter, you will be able to: Understand the concepts of the Internet and the Web, their importance, and their capabilities. Understand the role of intranets, extranets, and corporate portals for organizations. Identify the various ways in which communica- tion is executed over the Internet. Demonstrate how people collaborate over the Internet, intranets, and extranets using various supporting tools, including voice technology and teleconferencing. Describe groupware capabilities. Describe and analyze the role of e-learning and distance learning. Analyze telecommuting (teleworking) as a technosocial phenomenon. Consider ethical and integration issues related to the use of network computing. 125 126 NATIONAL SEMICONDUCTOR CORPORATION ➥ THE PROBLEM The semiconductor (or chip) industry is one of the most competitive global industries. The rivalry among Japan, Korea, Taiwan, and the United States is fierce, and prices are continuously being driven down. When the economy is weak, demand for computers weakens, resulting in price cuts and losses to the chip manufacturers. One way to survive is to customize products. National Semiconductor Corporation (NSC) ( national.com ) has over 10,000 products. However, this cre- ates a problem for customers: When they need a chip, customers provide speci- fications to several chip manufacturers, collect catalogs and samples from the manufacturers, and then contact them for prices and technical details. This takes a considerable amount of time and effort. Connectivity problems due to different hardware, software, and communi- cation standards had forced NSC to resort to the telephone, fax, and regular mail to communicate and collaborate with its customers. The communication channels that were available prior to the Internet were either regular telephone lines or private communication lines, both of which were expensive. Electronic data interchange (EDI) was in use, but it was limited to transaction processing and was carried on an expensive value-added network (VAN), so many cus- tomers refused to use it. Transmission of pictures, charts, and diagrams, a ma- jor part of the NSC product catalog, was a very difficult task. NSC found it just too expensive and cumbersome to handle communication and collaboration with customers over its old system....
View Full Document
This note was uploaded on 02/22/2009 for the course CET 3323C taught by Professor Miller during the Spring '09 term at University of Central Florida.
- Spring '09