M1l6 - Spring 2009 Module 1 Delighting Customers Lecture 6 Channels of Distribution David Robinson D Robinson 2009 Class 6 Place Channel of

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
David Robinson © D. Robinson, 2009 Spring 2009 Module 1 Delighting Customers Lecture 6: Channels of Distribution
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Class 6 : “Place” Channel of Distribution The function of intermediaries Types of channels Physical distribution
Background image of page 2
Place as one element of the Marketing Mix Marketing Mix Product Price Place Promotion Intermediaries Logistics
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Two types of Intermediaries: Wholesalers and Retailers Marketing Mix Product Price Place Promotion Intermediaries Logistics Wholesalers Retailers
Background image of page 4
Intermediaries: Definition Intermediaries are firms that distribute products from producers (manufacturers) to consumers Wholesalers (only sell to other firms) Retailers (sell to consumers)
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Intermediaries add value “We eliminate the Middleman” … may not be such a good idea ( see Fig. 12.3 )
Background image of page 6
Intermediaries Reduce the Number of Transactions in the Distribution System: Producers Consumers Without intermediaries 16 transactions
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Intermediaries Reduce the Number of Transactions in the Distribution System: Producers Consumers With intermediaries 8 transactions Intermediary Supermarket Supermarket
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/23/2009 for the course IAS 10 taught by Professor Kumbler during the Spring '09 term at University of California, Berkeley.

Page1 / 29

M1l6 - Spring 2009 Module 1 Delighting Customers Lecture 6 Channels of Distribution David Robinson D Robinson 2009 Class 6 Place Channel of

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online