Social%20Beliefs%20%283%20%26%204%29

Social%20Beliefs%20%283%20%26%204%29 - Goals of Social...

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Goals of Social Beliefs and Judgments Unit To teach you the major issues and theories that have emerged over the years in this research area. To get you thinking about the processes and characteristics that affect impression formation and social judgment. To help you make (and form) better impressions in the future.
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Accuracy of Impression Formation How good are people at figuring out others’ personalities? Are some people better at this than others? What makes people good at it?
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Accuracy of Impression Formation Cronbach’s critique: Is person perception a skill? Or just a lucky match between people’s stereotypes and the stimulus
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The Brain Stimuli Relevant Cues Impressions Impression Formation Cognitive Processes (Involved, uninvolved or automatic) Other Salient Info
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Six kinds of Impression Formation Controlled & Involved Controlled but Uninvolved Automatic/Implicit Stimulus Info and Cues Analysis Heuristics Intuition Non- stimulus Info & Cues Biased Processing Associative Influences Priming Process: Basis:
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There are many different kinds of appearance and behavior cues one can logically use in impression formation. Some are even valid indications of what others may be like. Analytic Impression Formation
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Representativeness Making judgments based on whether what we know “representative” of a particular type Stereotyping Gender, age and ethnicity (race) Heuristic Impression Formation Kahneman & Tversky
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Representativeness Making judgments based on whether what we know “representative” of a particular type Stereotyping Gender, age and ethnicity National origin Occupation Physical attractiveness Heuristic Impression Formation
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More attractive people: More sensitive More Sociable More Outgoing More exciting dates Better Character Happier Marriages More sexually warm and responsive Worse parents Physical attractiveness
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Halo effect The tendency to see someone who has a good quality as having ALL good qualities. And conversely, to see someone who has a bad quality as having all bad qualities.
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Beauty and Dating Correlation between attractiveness and number of dates women have: .61 Correlation between guys’ ratings of dates’ attractiveness and their desire to date her again: .89 Ranking of attractiveness in guys’ list of what they look for in a woman: 12 th
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Representativeness Availability Making judgments based on how readily something comes to mind Heuristic Impression Formation
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Representativeness Availability Simulation Making judgments based on how easy it is to imagine something. Heuristic Impression Formation
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Social%20Beliefs%20%283%20%26%204%29 - Goals of Social...

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