Tucker Case Analysis

Tucker Case Analysis - Steve Cameron 10/9/08 Case Analysis:...

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Steve Cameron 10/9/08 Case Analysis: Tucker Summary Preston Thomas Tucker, the main character of Tucker, was a successful war entrepreneur who created and manufactured a gun turret for use in military vehicles. In 1945, with the war winding down, Tucker recognized that he needed a new product in order to stay in business. He created the “Tucker,” which he dubbed “the car of the future. “ His car was much safer than any being produced at the time; It had seatbelts, crash resistant windows, a rear engine, and headlights that would illuminate around corners, got 20 miles to the gallon, and could travel 130 miles per hour. Tucker had problems selling his idea to investors, who felt that his idea was too fantastic to be mass produced and sold at a profit. Tucker decided to advertise to create a buzz around his car, and draw in potential investors. Overnight, 150,000 letters from all over the country poured in to Tucker begging him for his car, and investors flocked. Tucker now had the money he needed to create his first car. The prototype was needed in a month, and production hadn’t even begun. Tucker and his friends worked nearly 24 hours a day to perfect the prototype, and were still putting the finishing touches on the car behind stage at the car’s world premiere. All kinks in the car were ironed out, and the prototype received rave reviews, drawing the attention of the big three. They quickly called upon their political friends and blocked fair trade to Tucker, forcing steel companies to sell to Tucker at 2 times the market price. Around this same time, Tucker’s Board of Directors began to undermine his ideas and authority. They sent him to various parts of the country to keep him away from the company affairs.
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This note was uploaded on 02/23/2009 for the course BUS 194 taught by Professor Pearson during the Spring '08 term at Wash. College.

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Tucker Case Analysis - Steve Cameron 10/9/08 Case Analysis:...

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