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ch3notes - Corporate Social Responsibility Corporate Social...

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Corporate Social Responsibility Corporate Social Responsibility- business’s concern for society’s welfare Sustainability- idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time Pyramid of Corporate Social Responsibility- model showing Corporate Social Responsibility is composed of economic (make profits), legal (obey the law), ethical (do what’s right), and philanthropic (be a good corporate citizen) responsibilities and that the firm’s economic performance supports the entire structure Ethical Behavior in Business Ethics- the moral principles or values that generally govern conduct- personal moral principles and values rather than societal prescriptions Morals- rules people develop as a result of cultural values and norms Morality and Business Ethics Three levels of ethical development: 1. Preconventional Morality- childlike- calculating, self-centered, based on
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This note was uploaded on 02/23/2009 for the course MARK 3000 taught by Professor Emmelhainz during the Fall '07 term at UGA.

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ch3notes - Corporate Social Responsibility Corporate Social...

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