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S.W.O.T ANALYSIS Lowe's Customer Service: -Benchmark for customer service in home improvement industry through maintenance, signage, and display upgr -Concentrating on services for installations in over 40 different products . Self-Checkout: -Lowe's has self-checkout aisles in over 400 stores and plans to have 250 more implemented in stores within the ye Home Depot Market share : #1 Home improvement retailer #2 to Wal-Mart in overall retail -2150 stores -45,000 types of products -Largest garden-selling distributor I nternational Markets: -61 stores in Mexico, 155 in Canada, 12 stores in china from acquisition of The Home Way ouble the annual sales of Lowe's. While Lowe's recently opened their first store in Canada to enter the international mar S.W.O.T ANALYSIS Home Depot Poor Customer Service: -Concentration on volume and market saturation take away from specificities of more customer service. High Debt : -Debt-to-equity ratio is extremely high when compared to industry average and top competitors. ence: d solely depend on the economy and sales growth of one nation. Losing on opportunities to gain revenue and market share have been substantially weak in comparison to industry averages and top competitors as a result of inefficient manageme nancial debt situation. On the other hand, Lowe's has excellent customer service, but due to the lack of expansion in the S.W.O.T ANALYSIS Home Depot -12 stores already in Chinese Home Improvement Market with $50 Billion value with a 20% annual growth rate -Entered into convenience and fuel sales market. -E-commerce sales increase by over 26% within past year for increasing the online product line to 18,000. al markets to Canada, Mexico, and China. xpansion from small and medium sized markets to large, metropolitan areas. easing which will increase revenue and profit margin by cutting back on operating costs. ors decisions made by women for households. pulation will be over 65 years old, which means that Lowe’s service industry may see great returns on the company’s focus ng behind, having just recently opened their first store outside of the United States. This store, located in Canada, looks to S.W.O.T ANALYSIS ome Depot erall decline of GDP in the US economy will cut purchasing power of customers, which will ultimately effect revenue growt using Market slump due to increased interest rates up to 5.25%. rgers and Acquisitions will create a highly-competitive market for Home Depot.
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