Strong market position Largest home improvement retailer Second to Wal-Mart in overall retail industry 2,150 stores in US Stores in all 50 states Product Mix Over 45,000 different products Brand Recognition Strong Customer Base Largest seller of garden products in the US Reinvesting 350million to improve service at existing stores 32 new US stores planned for 2007 New line of products “Orange Works” 60 stores in Mexico 155 Stores in Canada Stocks all premium product brands Economic GDP projected to fall 3.4% Housing Market Slump Lowe’s Newly Appointed Chairman and CEO Tight Credit Markets Caused Home Depot to deduct 2billion from its deal on HD supply. Slowing down of the economy will effect revenue growth and purchasing power of customers. US interest rate up to 5.25% Mergers and Acquisitions of other larger retail companies creates a highly competitive market for HD
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