Study guide for 452 - Trade balance Protectionism Different...

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Study guide for 452 Read all chapters, power point slides and class notes first All material is fair game for the test, not just the PPt. slides, so be wise to read your book Topics on the test: Cuture SRC Monroe Doctrine Manifest Destiny History Geography and climate Sustainable development Trade routes International Markeitng Controllable and Uncontrollable elements of the environment Characteristics of being a global manager Level of engagement in international marketing
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Unformatted text preview: Trade balance Protectionism Different types of protectionism Videos on Russia and China One question from each case study (Starbucks, Coke vs Pepsi, and Nestle) The European Union’s response to Obama’s stimulus package last week (yes their response, does have to do with international marketing) American values Fuji film handout Bring a number 2 pencil please....
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