Account Planning dept projectSPRING2009

Account Planning dept projectSPRING2009 - Mktg 565 Account...

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Mktg 565 Account Planning Project Outline Due Feb. 24, class time (125 points) Here’s what I would like to see for Account Planning’s project: Your task is to compile an 15-20 page professionally typed, single-spaced, spell-checked report with at least 15 references that will eventually become part of the final plansbook. Submit this report to Safe Assignment in Blackboard under the Assignments tab, then Department/Agency written report. Allow adequate time for this step. Remember to also SUBMIT 2 PRINTED COPIES at the due date. You need to conduct primary and secondary research that will help the rest of the agency develop a marketing communications plan. Summarize your results and use charts where appropriate. Here’s an outline: 1. Situation Analysis a. The company – include company performance over the last three years. The product – provide a description of the merchandise the store/dealership carries. b.
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This note was uploaded on 02/24/2009 for the course MKTG 565 taught by Professor Bush during the Spring '09 term at University of Mississippi School of Law.

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Account Planning dept projectSPRING2009 - Mktg 565 Account...

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