6 Globalization of Markets, Geographic Scope of Strategy and Competition

6 Globalization of Markets, Geographic Scope of Strategy and Competition

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Unformatted text preview: Geographic Scope 1 MOR 492 Global Strategy MOR 492 Global Strategy Geographic Scope of Competition Geographic Scope 2 MOR 492 Global Strategy MOR 492 Global Strategy Geographic Scope of Competition u Effective geographic scope of competition ◆ Local ◆ Regional ◆ National ◆ International ◆ global u Geographic Scope is influenced by: ◆ Economics ◆ Politics ◆ Corporate Strategy Geographic Scope 3 MOR 492 Global Strategy MOR 492 Global Strategy Geographic Scope of Competition u Geographic scope of competition tends to expand with: ◆ Increases in economies of scale, scope, and learning ◆ Reductions in logistical constraints ◆ Reductions in the distinctiveness of local markets – differences in consumers tastes ◆ Reductions in barriers to competition Geographic Scope 4 MOR 492 Global Strategy MOR 492 Global Strategy Drivers of Change in u Exogeneous drivers ◆ Changes in government policies ◆ Reductions in trade barriers u Endogeneous drivers: ◆ New technologies...
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This note was uploaded on 02/25/2009 for the course MOR 492 taught by Professor Voigt during the Spring '07 term at USC.

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6 Globalization of Markets, Geographic Scope of Strategy and Competition

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