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6 Globalization of Markets, Geographic Scope of Strategy and Competition

6 Globalization of Markets, Geographic Scope of Strategy and Competition

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Geographic Scope 1 MOR 492 Global Strategy Geographic Scope of Competition
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Geographic Scope 2 MOR 492 Global Strategy Geographic Scope of Competition u Effective geographic scope of competition Local Regional National International global u Geographic Scope is influenced by: Economics Politics Corporate Strategy
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Geographic Scope 3 MOR 492 Global Strategy Geographic Scope of Competition u Geographic scope of competition tends to expand with: Increases in economies of scale, scope, and learning Reductions in logistical constraints Reductions in the distinctiveness of local markets – differences in consumers tastes Reductions in barriers to competition
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Geographic Scope 4 MOR 492 Global Strategy Drivers of Change in Scope u Exogeneous drivers Changes in government policies Reductions in trade barriers u Endogeneous drivers: New technologies Adoption of strategies requiring large fixed investments Decisions to enter new markets
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